Memorial's SI Search Citation Visibility Went From Zero To 10,500
Organic visibility grew 650% in the healthcare category while the brand was made eligible as a cited source in SI-generated answers.
Client: Memorial · memorial.com.tr
Memorial Health Group worked with Webtures to manage organic search, location visibility and SI Search source eligibility as one integrated healthcare visibility programme. The objective was to help Memorial become a more accurate, accessible and citation-ready source for treatment, department, physician, hospital and patient journey questions.
Featured KPI cards
- healthcare intent questions monitored regularly
- SI Search citation visibility moved from 0 to 10.500
- Organic visibility increased by 650%
- pages strengthened with authorship, freshness and expertise signals
- department, service and location entities clarified with structured data
- content gaps converted into a GEO-focused roadmap
The Challenge
In healthcare, digital visibility cannot be evaluated through traffic alone. The source users receive medical information from, how the brand appears across SI-assisted search experiences, and how accessible it is for location and department-led queries all matter. For Memorial, the core challenge was to interpret organic search data through a GEO and SI Search lens, then build a more trustworthy, crawlable and citation-ready digital presence.
The Webtures Approach
Webtures combined technical accessibility, content architecture, semantic authority, structured data and SI Search monitoring into a single strategy. The goal was not only to improve rankings, but to strengthen Memorial’s eligibility as a trusted source for treatment, department, location and procedure-led healthcare questions.
How Success Was Measured
| KPI Area | Data Measured | GEO / SI Search Interpretation |
|---|---|---|
| SI Search visibility | Citation presence across ChatGPT, Gemini, Perplexity and Google AI surfaces | Memorial’s eligibility as a source in healthcare answers was monitored |
| Organic search performance | Impressions, clicks, CTR, average position and non-brand queries | Search data was evaluated as a source eligibility signal, not only traffic |
| Content authority | Authorship, expertise, freshness and medical accuracy signals | Trust and citation readiness were strengthened across healthcare content |
| Technical accessibility | Crawl, indexation, schema, canonical, robots and page experience checks | Technical barriers for search and SI crawlers were separated and reviewed |
| Location visibility | Hospital, department, physician and city-led query performance | Memorial’s local and service entity structure was clarified |
| Conversion journey | Appointment, contact, department discovery and location actions | The path from information need to action was simplified |
Outcome
The Memorial and Webtures partnership turned organic search, GEO and SI Search visibility into a single healthcare growth framework. With verified performance data added, this page can move beyond a standard reference story and become a measurable case study showing how Memorial improved source eligibility, search visibility and SI-assisted discovery in a highly regulated healthcare category.