Objective

To increase Bahs’ organic visibility, ensure sustainable traffic growth, and establish a strong position in the highly competitive healthy nutrition category.

Pre-Project Situation

Although Bahs had an established presence in the market with protein bars and functional nutrition products:

• Its organic visibility potential was not fully utilized.
• Traffic growth was inconsistent and not sustainable.
• Keyword depth remained limited due to intense competition.

Accordingly, the primary objective was defined as building scalable traffic and a strong ranking structure.

Strategy

A hybrid SEO & GEO approach was implemented throughout the project:

• Expanding content targeting high-intent nutrition queries
• Structuring product and informational content together
• Technical SEO and crawl optimization improvements
• AI Overview–compatible content structuring
• Strengthening internal linking and topical authority

Results Achieved

Organic Traffic & Visibility

• 2.63 million impressions
• 202K organic clicks
• 7.7% average CTR
• Average position: 6.9

Key highlight: Strong first-page visibility supported by a high CTR

Traffic Growth

• Daily traffic increased from ~200–300 to 500–700+
• Periodic increases of 2× and above were observed
• Traffic shifted from an unstable structure to a stable growth trend

Ranking Improvements

• Average position improved to 6.9, reaching first-page visibility
• The number of keywords ranking in the Top 3 reached 247
• Strong visibility was achieved for high-intent product and category queries

This positioned the brand as a competitive and visible player within its category.

Conversion Impact

• With a 7.7% CTR, SERP alignment reached a high level
• High purchase-intent traffic was acquired through product-focused queries

Conclusion

As a result of the SEO & GEO efforts carried out in the Bahs project:

• Organic visibility scaled successfully in a competitive market
• First-page and Top 3 rankings were achieved for critical queries
• Traffic quality and user intent alignment improved significantly
• The organic channel evolved into a strong, conversion-focused growth driver