Performance Marketing
Delightful conversions with efficient strategies. The performance marketing process at Webtures is implemented according to the most competitive conditions.
What is Performance Marketing?
Performance marketing, also known as Affiliate Marketing, refers to a results-driven marketing approach that uses action-based advertising models to help products and services reach a much wider audience. It is an economical, measurable, and risk-effective method. A brand needs to define its target audience, identify the digital channels where that audience spends the most time, and establish the right partnerships with publishers who will promote and recommend products and services. Ads placed within engaging content attract attention without feeling intrusive. Professional marketing strategies are essential to achieve effective, measurable results.
Performance Marketing Process
01
Installation
We analyze the historical data in your account by blending it with current data and set it up to provide maximum efficiency.
02
Measurement
We strive for maximum data measurement so that you always know exactly which part of your advertising budget is generating results.
03
Analysis
After measuring the data, we make sense of this data and make it ready for optimization.
04
Optimization
We have all the data and it is ready to be acted upon. By taking the necessary action, we maximize the efficiency you get from ads.
BKM Kitap: 775% Revenue Increase in 1 Month with the Same Budget
Through strategic implementation of special bids, intelligent groupings, comprehensive analytics, optimized Google Ads campaigns, targeted remarketing lists, and continuous optimizations, we achieved a 775% increase in revenue, a 693% increase in transactions, a 691% reduction in transaction cost, and a 9-fold increase in conversion rate. This success demonstrates the power of data-driven performance marketing when executed with precision and expertise.
Performance Marketing Tools
While large companies can spend millions of dollars on branding, most businesses need to focus on the bottom line to remain profitable. Performance marketing is a marketing method that is under the control of the advertiser. The advertiser defines a specific action and when that action occurs — a sale, a lead, or a click — the advertiser pays. This method allows the advertiser to use their budget effectively.
Search Advertising +
Reach your potential customers at the moment of need with search advertising.
Video Ads +
Deliver interactive ads to people who might be interested in your products with YouTube video ads.
Display Advertising +
Increase your internet awareness with display ads. Invest in the future.
Mobile Advertising +
Get the most out of your mobile site and app.
Shopping Advertising +
With your product XML, make your products visible at the top of search results with their images and prices, and increase your sales.
App Ads +
With Google's automatic targeting, you can drive more downloads and engagement in the mobile market.
E-Mail Advertising +
Reach users who have received emails from your competitors, create more customized ads with Gmail's custom templates, and reach users with emails that contain your keywords.
Benefits of Google Ads for Your Company
At Webtures, we optimize your Google Ads campaigns to deliver maximum performance at minimum cost, ensuring your advertising budget works efficiently for your business goals. Google Ads builds brand visibility, frequency, awareness, and trust by consistently placing your brand in front of your target audience. Through strategic optimization and compelling ad copy, we improve click-through rates and drive more qualified visitors to your website. By understanding how your audience behaves, we create campaigns that drive meaningful engagement across social media, website, email, and phone touchpoints. Our data-driven approach ensures every campaign element works together to maximize conversions while maintaining your brand's reputation and values.
Frequently Asked Questions About Performance Marketing
Find answers to common questions about performance marketing, Google Ads, budgeting, and our services to help you make informed decisions about your advertising strategy.
How much budget should we allocate to advertising? +
It varies according to your advertising budget and your expectations from advertising. We can achieve the right results by planning according to your sector and the competition in that sector.
How much do we pay per click? +
Each keyword has a different cost per click. It varies according to the competition in that sector.
How is your working system? +
No intermediate panel is used and the advertising fee is defined on your company's credit card. In this way, you can see the work done and expenditures transparently.
What happens if competitors keep clicking on our ads? +
Google does not allow malicious ad clicks using filters such as IP protocols. Not every click from competitors is paid for.
Can we get immediate results from the ads? +
Search users first enter the research process and then decide. Since this varies according to the sector, we cannot give a clear answer.
How much is your service fee? +
The service fee varies in e-commerce and corporate companies. Up to a certain fee, commission-based progress is made; fixed pricing applies afterwards.