SI Citations Up 428.9% At Electrolux

The SEO and GEO initiatives carried out for Electrolux significantly improved the brand’s ranking strength across competitive product searches while expanding its visibility as a cited and recommended source on super intelligence platforms.

During the project period, Electrolux strengthened its organic visibility in top-ranking positions, while its citation performance across comparable SI platforms increased more than fivefold. As a result, the brand established a stronger digital visibility structure that grew across both traditional search results and generative SI responses.

Key performance indicator	Result
Increase in SI citations	428.9%
Increase in the number of pages referenced by SI	177.9%
Increase in top-ranking organic visibility	26.1%
SI response visibility	33.3%

The Brand and the Starting Point of the Project

Electrolux is a global brand operating across a broad product portfolio, ranging from laundry care and cooking to refrigeration, cleaning and home comfort solutions. Its Türkiye website brings together different product categories alongside support services, accessories and content designed to facilitate users’ decision-making processes.

Due to the brand’s extensive product portfolio and the highly competitive search environment, the primary need was to strengthen Electrolux’s visibility not only for branded searches but also across non-branded user journeys focused on product research, comparison and recommendations.

SEO and GEO Objectives

The project objectives were defined to support the simultaneous growth of traditional organic search visibility and SI Search visibility.

Focus area	Objective
Organic rankings	Strengthen ranking performance across competitive product categories
Query coverage	Expand the range of queries achieving visibility in top-ranking positions
Content experience	Align product and category content with users’ decision-making processes
SI Search visibility	Position Electrolux as a recommended and cited source in SI-generated responses
Citation coverage	Extend SI citation performance across a broader group of pages
Sustainability	Build a content structure that supports SEO and GEO performance together

An Integrated SEO and GEO Strategy

The approach developed for Electrolux treated traditional SEO visibility and SI Search visibility not as separate initiatives, but as connected components of the same digital visibility structure.

Strategic area	Approach
Category opportunities	Visibility opportunities across highly competitive product categories were analysed.
Search intent	Content opportunities aligned with research, comparison and purchase intent were evaluated.
Page comprehensibility	Product and category pages were structured to be understood more accurately by search engines.
SI source suitability	Clear and reliable content structures that SI systems could use when generating responses were prioritised.
Semantic relationships	Semantic connections between informational guides and commercial pages were strengthened.
Performance tracking	Brand visibility, citation performance and referenced-page coverage were monitored together.

Organic Visibility Strengthened in Top-Ranking Positions

According to Ahrefs’ monthly average data comparing the most recent six-month period with the previous six-month period, Electrolux improved its organic visibility in terms of both coverage and ranking quality.

Organic visibility metric	Change
Visibility within the top three search results	26.1% increase
Total first-page visibility	10.3% increase

The fact that growth within the top three results exceeded the increase in overall first-page visibility indicates that Electrolux’s organic rankings became more concentrated in higher positions. This shows that visibility did not simply expand; it also moved towards stronger ranking positions.

Electrolux consequently achieved stronger positions across competitive search results while increasing its potential to reach users closer to making a purchase decision.

SI Citation Performance Increased More Than Fivefold

Across comparable SI platforms and datasets, Electrolux achieved substantial growth in both its number of citations and the range of pages referenced by SI systems.

GEO and SI Search metric	Result
Increase in SI citations	428.9%
Increase in referenced-page coverage	177.9%
SI visibility within the Brantial tracking set	33.3%
Share of brand visibility generated by the strongest-performing SI model	44.4%
Share of guides and product/service pages among source types	25.5%

A 428.9% increase in citation performance means that the comparable final level reached approximately 5.3 times its initial level. This growth was accompanied by a 177.9% expansion in the number of pages referenced by SI systems.

The simultaneous growth of these two indicators shows that GEO performance was not dependent on a limited number of pages. Electrolux began appearing in SI-generated responses through a broader content ecosystem.

Distribution of SI Visibility by Model

The strongest-performing SI model generated 44.4% of the brand’s visibility. The remaining 55.6% was distributed across the other SI models included in the tracking set.

Chart data:

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The Brantial report also shows that Electrolux’s visibility extended across different product research and recommendation intents, that its average appearance position was within the upper rankings and that overall brand perception was predominantly positive.

Combined Evaluation of the Results

Visibility area	Result achieved	Strategic significance
Top three organic results	26.1% increase	Stronger visibility in top-ranking positions
First-page organic visibility	10.3% increase	Broader organic query coverage
SI citation performance	428.9% increase	Stronger source visibility in SI-generated responses
Referenced-page coverage	177.9% increase	Citation performance extended across a broader content group
SI response visibility	33.3%	Placement within the upper segment of the industry visibility group in the Brantial tracking set
Content ecosystem	Expanded	A more sustainable structure supporting SEO and GEO performance together

Visibility Extending from Search Engines to SI Responses

The growth achieved through the Electrolux project was not limited to traditional search rankings. While organic visibility in top-ranking positions increased by 26.1%, SI citation performance grew by 428.9% and the range of pages referenced by SI systems expanded by 177.9%.

These results show that Electrolux achieved stronger ranking positions across competitive product searches and began being used as a source in generative SI responses through a broader group of content pages.

As a result, the brand established a stronger, broader and more sustainable digital visibility structure that grew across both traditional search results and SI-generated responses.

> Data and methodology note: Ahrefs data is based on an estimated organic visibility model. Without access to Google Search Console or web analytics data, the wording “increase in organic traffic” should not be used. Published materials should focus on organic rankings, visibility, SI citation performance and the growth in referenced-page coverage.