What Are GEO and SEO Training? Certified Google SEO Specialist Training Insights

SEO Training is an educational program that teaches you these factors and provides the tools you need to apply them. In this program, you can learn topics such as keyword research, on-page and off-page optimization, backlink building, content strategy, and analytics—so you can optimize your website for search engines in the most effective way.

If you want to improve yourself professionally or handle your website’s search engine optimization on your own, you can take SEO training. In this article, we’ll walk you through SEO training from zero to advanced level. Keep reading to learn more about the course in detail.

What Is SEO Training?

SEO training is a comprehensive and certified course that teaches optimization techniques to make websites more visible in search engines. It covers a broad range of topics, from fundamental concepts to advanced strategies.

Throughout the program, participants explore in detail how search engine algorithms work, keyword research, content optimization, technical SEO, backlink strategies, and methods for improving user experience. Participants not only learn the theory but also gain hands-on experience through practical exercises on real projects. The training is structured into beginner, intermediate, and advanced levels. This way, beginners can build a strong foundation, while advanced learners can deepen their knowledge with up-to-date strategies. By the end of the program, participants have the skills required to increase organic visibility and can validate their expertise with a certificate.

What Does SEO Training Do?

SEO training equips you with the knowledge and skills needed to rank a website higher in search engine results. When applied correctly, SEO techniques don’t just improve visibility; they also help you reach your target audience, increase organic traffic, and strengthen brand awareness.

With this training, participants learn to:

Analyze websites using professional tools and identify existing issues,
Correctly implement on-page SEO (title tags, meta descriptions, content optimization, URL structure),
Apply off-page SEO methods (backlink strategies, digital PR, authority building),
Address technical SEO topics (speed optimization, mobile-friendliness, indexing and crawling issues),
Evaluate market opportunities through competitor analysis,
Keep strategies current by understanding search engine algorithms.

How Can You Get SEO Training?

SEO has become one of the most important areas of digital marketing and is in high demand for both individual growth and corporate success. There are several options for anyone who wants to learn SEO.

Common ways to learn SEO include:

Online Courses and Certification Programs: You can learn SEO step by step through certified courses prepared by globally recognized education platforms and digital marketing agencies. These programs typically cover a wide range of topics, from beginner to advanced technical techniques.
Books and Resources: Up-to-date books and academic publications that explain SEO fundamentals are a strong source for building theoretical knowledge.
Blogs and Articles: Current blog posts and guides where SEO experts share their experience provide practical insights.
Hands-On Practice: The most effective way to learn SEO is by doing. Optimizing your own website or working on small projects helps you turn theory into practice.
Workshops and Webinars: Live sessions led by experts help you learn up-to-date information and get your questions answered instantly.

The most important consideration when choosing SEO training is making sure the content is up to date and that the program includes practical applications—not just theory. Since search engine algorithms continuously evolve, outdated information alone won’t be enough to succeed.

What Are the Stages of SEO Training?

SEO training is typically delivered in three stages—beginner, intermediate, and advanced—to support participants with different skill levels. This structure allows those starting from scratch and those looking to elevate their knowledge to a professional level to progress step by step. A SEO level assessment test conducted before training helps determine the most appropriate starting point.

Each stage includes not only theory, but also hands-on work on real projects. This way, participants don’t just learn concepts—they reinforce them through practice. By the end of the program, participants gain the knowledge and skills to run SEO work effectively on their own projects.

Beginner Level SEO Training: Introduction and Core Concepts

This stage is designed for those new to SEO to build a solid foundation. Participants learn how search engines work and understand the logic behind SEO. The program covers:

The importance and role of SEO in digital marketing,
How search engine algorithms operate,
Introduction to keyword research and correct targeting,
Title tags, meta descriptions, URL structures, and content organization,
The impact of user experience on SEO.

After completing this level, participants have the competence to handle fundamental website optimizations.

Intermediate Level SEO Training: Technical SEO and Strategic Approaches

Designed for participants who already have the basics, intermediate training focuses on the technical and strategic aspects of SEO. The goal is to perform deeper analysis and develop a professional approach for mid-scale projects. Topics include:

Core elements of technical SEO (site speed, mobile-friendliness, crawling and indexing),
XML sitemaps, robots.txt management, and using structured data,
Conducting competitor analysis and using SEO tools effectively,
Building content strategy and creating user-focused content,
Backlink basics, authority-building methods, and digital PR.

By the end of this stage, participants can implement professional on-page and off-page SEO strategies.

Advanced Level SEO Training: Professional Strategies and Global SEO

Advanced training is designed for those who want to become SEO specialists or manage large-scale projects. The objective is to learn advanced optimization techniques and build sustainable SEO strategies. This stage covers:

Advanced technical SEO (JavaScript SEO, log analysis, advanced site structure optimization),
International SEO and strategies for multilingual websites,
Advanced backlink strategies, authority management, and increasing brand visibility,
Defining KPIs, measuring SEO performance, and professional reporting,
AI, machine learning, and data-driven SEO practices,
SEO planning for large-scale enterprise projects.

At the end of this stage, participants reach a level where they can solve complex SEO problems, design long-term strategies, and provide professional consulting.

What Topics Are Covered in SEO Training?

Certified SEO Training

SEO training is built around a broad curriculum that covers both foundational concepts and advanced optimization techniques—so participants can progress step by step. The program includes practical examples alongside theory, enabling participants to gain lasting experience by applying what they learn to real projects.

SEO training typically covers the following topics:

Introduction to SEO and Core Concepts: What SEO is, why it matters, how search engines work, algorithm updates.
Keyword Research: Keyword analysis to reach the right target audience, tool usage, long-tail keywords.
On-Page SEO: Title tags, meta descriptions, URL structure, content optimization, image SEO, internal linking.
Technical SEO: Site speed optimization, mobile-friendliness, crawling and indexing, structured data (Schema), sitemap and robots.txt management.
Off-Page SEO: Backlink-building strategies, digital PR, building brand authority, social signals.
Content Strategy and SEO: Developing user-focused content, preparing blog and category content for SEO, content audits.
Competitor Analysis and SEO Tools: Reviewing competitor websites, using professional SEO tools (Semrush, Ahrefs, Google Search Console, Google Analytics, etc.).
Local SEO: Google Business Profile optimization, map results, strategies to stand out in local searches.
International SEO: Optimization for multilingual websites, hreflang tags, SEO for global markets.
SEO Performance Measurement and Reporting: Defining KPIs, SEO reporting tools, continuous improvement methods.

Throughout the training, each topic is supported with examples and hands-on exercises. This way, participants learn not only “what SEO is” but also how to implement it.

What Are the Requirements for SEO Training?

If you are starting SEO training at the beginner level, there are generally no strict requirements. However, having the following basic knowledge can be an advantage.

Common requirements for SEO training include:

Basic Excel (Google Sheets) knowledge
Comfort with core computer skills
Basic HTML and CSS knowledge (optional)

Who Should Take SEO Training?

SEO training is for those who want to rank their website higher in search engines, add an extra skill to their career, or build a career in this field. If you’re wondering whether certified SEO training is right for you, answering the questions below is enough.

1- Do I want to grow my business?

2- Do I want my website to gain more organic traffic?

3- Do I want to add new skills to my career?

4- Do I want to add an extra skill to my CV?

If your answer is “yes” to any of these, you can take SEO training.

How Is SEO Training Delivered?

SEO training is generally delivered online. However, based on demand, SEO training can also be provided in group sessions or 1:1. These trainings typically combine both theory and hands-on practice.

What Is GEO Training?

GEO (Generative Engine Optimization) training is an educational program designed to teach next-generation optimization methods that have emerged with the rise of AI-powered search engines. Unlike traditional SEO, GEO focuses on how to optimize content not only for search engine algorithms but also for AI-based search systems. During the program, topics such as AI-generated answer boxes, zero-click results, and intent-driven content strategies are covered.

With this training, participants gain the knowledge and skills needed to stand out in the future digital search ecosystem—especially in areas such as AI-assisted content production, GEO-aligned content planning, data-driven strategy development, and optimizing user experience. This enables brands to increase visibility in AI-focused search engines and meet users’ needs more effectively.

What Topics Are Covered in GEO Training?

GEO (Generative Engine Optimization) training features a broad curriculum that covers both foundational concepts and advanced strategies to adapt to AI-powered search engines. The program aims to help participants develop content suitable for next-generation search experiences and position their brands strongly through this transformation.

Key topics covered in GEO training include:

Introduction to GEO and Core Concepts: What GEO is, how it differs from SEO, how AI-based searches work.
Dynamics of AI-Powered Search Engines: Content selection criteria of systems like SGE (Search Generative Experience) and similar experiences.
GEO-Aligned Keyword Research: Identifying keywords based on user intent and methods to stand out in AI-generated answers.
Content Production and Optimization: AI-assisted content planning, content development for zero-click results, optimization for snippets and featured answers.
Technical GEO Practices: Schema markup, data-driven content structures, the impact of site speed on GEO results.
GEO Strategies and Roadmaps: Methods to increase digital visibility with GEO and long-term strategy planning.
Measuring GEO Performance: Success metrics, KPIs, and reporting methods for AI-powered searches.

With these topics, participants don’t just learn what GEO is—they also discover how to become visible and effective in search results in the age of AI through practical applications.

Webtures Academy SEO Trainings

Using AI in Market Research

“Using AI in Market Research”, delivered by Webtures SEO Specialists, is designed as a practical guide for businesses.
Training topics include:

Using AI in Market Research
How Is Market Research Done with AI?
Data Used When Conducting Market Research with AI
Potential Risks When Conducting Market Research with AI
Advantages of Conducting Market Research with AI
Benefits Delivered by AI-Powered Market Research
Comparing AI vs. Traditional Market Research Methods
Creating and Interpreting Market Research Reports with AI
Example of Creating and Interpreting a Report
Making Data-Driven Strategic Decisions with AI
Key Considerations When Conducting Market Research with AI
Most Preferred Sectors for AI-Assisted Market Research
Using AI in the E-commerce Sector
Market Analysis with AI in the Healthcare Sector
AI-Assisted Forecasting in the Finance Sector
Future Development Potential of AI-Powered Market Research

Certified SEO Training: From Zero to Advanced

“Strategies to Improve Website Performance with AI”, delivered by Webtures SEO Specialists, is planned as a practical guide for #GEO efforts.

Training Topics for “Strategies to Improve Website Performance with AI”

Improving User Experience with AI
- A/B Testing
- Heatmap Analysis
- Chatbot Integration
Traffic/User Analysis with AI
- Interpreting Google Analytics Data
- Interpreting Google Ads Data
- Interpreting Meta Data
Increasing SEO Compatibility with AI
- Keyword Research and Optimization
- Creating SEO-Friendly Content
Performance Improvement Scenarios Based on Needs with AI
- Creating Meta Titles and Descriptions
- Image Optimization
- Page Speed Optimization
- SEO-Friendly URL Optimization
- Creating Product Descriptions