Gizem Sayan
Visibility Intelligence Executive
I started my career at Webtures as an SEO Analyst and progressed through SEO Specialist and SEO Executive roles. Currently, I work as a Visibility Intelligence Executive, focusing on developing holistic and data-driven strategies to enhance brands’ digital visibility. I specialize in combining technical SEO, content strategy, and data analysis to drive sustainable organic growth. I actively contribute to industry and competitor analysis, on-site optimization projects, technical SEO implementations, and performance tracking processes. Recently, I have been focusing on AI-powered search ecosystems and Generative Engine Optimization (GEO), developing strategies that improve content visibility across both search engines and AI-driven platforms. By leveraging multi-channel discoverability, entity-based structuring, and data-driven optimization, I help brands build future-ready digital presence.
Latest insights from Gizem Sayan
Fresh commentary drawn from Webtures research and case studies.
Why Does Original Research Content Stand Out in AI Search?
Learn why original research content gains stronger AI Search visibility through data, methodology, trust signals, and source value.
How to Align Your SEO Strategy with AI Mode?
Explains how AI Mode shifts SEO toward answer generation and why strategy must be rebuilt to be AI-ready, entity-led, and semantically coherent.
Boost Your Brand Visibility with Knowledge Graph Optimization
Boost SEO with Knowledge Graph Optimization. Build authority, visibility & trust by aligning your brand with entity-based search.