Author · Generative Search Manager
Atiye Berika Ertaş · Webtures Author
With my expertise in search visibility and GEO, I develop data-driven and sustainable strategies to enhance brands' organic and AI-driven presence. I take an active role in technical optimization, content structuring, and user-focused processes, ensuring that content performs well for both classic search engines and AI answer engines. I also work on Generative Engine Optimization (GEO), analyzing how brands are positioned within AI-powered search systems and developing strategies aligned with this evolving ecosystem. By combining an analytical mindset with strong technical knowledge, I focus on delivering measurable and impactful results.
Latest Insights from Atiye Berika Ertaş — Page 1
Fresh commentary drawn from Webtures research and case studies.
How to Build an AI GEO Strategy for Multilingual Websites
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How Do Author Biographies and Expert Bylines Affect AI Citations?
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Mastering Semantic GEO 2.0 in the Age of AI Search
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What Is Google AI Mode? Features Explained
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What Is Perplexity GEO? An Optimisation Guide for Brands
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How to Create Persona-Based Landing Pages for AI Search
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How Do UGC Content Assets Contribute to AI Search Visibility?
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Google Consent Mode V2: Digital Privacy and User Consent
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What Is Gemini Omni? Google’s New Multimodal Video Model Explained
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Why Visibility in AI Search Can't Be Measured Only by Clicks
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The Best AI Search Performance Monitoring Tools
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